About Us

At CABW, we are dedicated to helping organizations of all sizes and industries grow smarter, faster, and stronger. Founded by Matt Wygal, a sales leader with over 20 years of experience driving performance across SaaS, eLearning, and technology sectors, we deliver customized consulting solutions designed to unlock measurable business results.

Our approach is grounded in real-world experience and a deep understanding of both sales leadership and learning technology ecosystems. We work closely with every client to uncover their unique challenges and opportunities—then build a clear, actionable strategy to achieve sustainable growth and stronger performance.

What We Do

Our consulting services bridge the gap between strategy and execution, combining expertise in EdTech, SaaS, and enterprise sales leadership to deliver clarity, structure, and momentum.

Core Services

EdTech Consulting

Navigate the complex learning technology landscape with confidence. We evaluate existing systems, identify the right LMS or content partners, manage implementations, and design eLearning programs that drive engagement and performance.

Sales Management Consulting

Build scalable, high-performing sales organizations through optimized structures, refined processes, and leadership alignment.

Fractional Sales Leadership

Access proven, hands-on leadership without the full-time headcount. We guide teams, improve execution, and establish the systems needed for predictable, repeatable growth.

Sales Performance Evaluations & Talent Strategy

Comprehensive assessments of your people, process, and pipeline to identify gaps, develop talent, and drive measurable improvement.

Go-To-Market (GTM) Strategy

Define and operationalize winning GTM plans that align marketing, sales, and customer success around shared goals—revenue, retention, and scalability.

At the intersection of EdTech expertise and sales excellence, CABW helps clients move from complexity to clarity—and from potential to performance.

Whether you’re a small business seeking structure or an enterprise ready to accelerate growth, CABW delivers the experience, insight, and partnership to help you succeed.

Contact us today to learn how we can help your organization grow.