Sales Roles and Talent Strategy

Build the right team—and set them up to win.

At CABW, we help organizations design, develop, and deploy sales teams built for performance. We assess current talent, clarify role definitions, and align hiring, onboarding, and enablement around your go-to-market strategy.

Our process starts with understanding your business goals and sales motion—then mapping the roles, skills, and competencies needed to achieve them. We help you identify gaps, optimize team structure, and implement development programs that turn potential into performance.

Whether you’re redefining roles for a growing organization or rebuilding a mature team for scale, CABW delivers the clarity and framework to ensure every rep, manager, and leader is in the right seat—and equipped to succeed.